About me

Who I am

I’m a French, Swedish, Swiss, Albanian who spends most of my time in pursuit of knowledge in order to understand the world we live, and do business in. This has allowed me to move around and experience different cultures, to be associated with incredible companies and brands, and to meet, study and work with some amazing people.

How people describe me (I only included the good stuff!)

Passionate, Insightful, Curious, Engaging, Energetic, Determined, Dreamer, Creative, Storyteller, Mad and Opinionated (I know, some don’t see the last two as qualities).

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My core skill

Left and right brain blended thinking.

Some of the things I have dabbled in (work related, that is).

Set up Research International’s (WPP company) office in Brussels straight out of Uni (I was way over my head so did not sleep for years!). Lived in Cisco during the Internet bubble where I defined Internet and Business Strategies for telecom operators (Great times of discovery where people where hired based on talent and not years in a role). Ran a WPP alliance populated by advertising, media, research and technology companies. (You can imagine the flexible bridge I had to be to connect these different cultures, and to ensure everyone’s needs were met). Worked at Ogilvy where I focused on activities aimed at future proofing the agency (This is were I had my favourite title to date: Director, Creativity in Business & vice versa).

See http://www.linkedin.com/in/liriandersson for full work history.

Biggest work compliment

“Liri really is a renaissance employee – with understanding and imagination in equal measure”

Rory Sutherland Chairman Ogilvy

Some companies/brands I have worked at, or for

Yahoo!, UKTV, Marketing Week, Unilever, Cisco, Sony, Microsoft, IBM, Dulux, Duracell, BT, AT&T, Levi’s Strauss, Loewe etc.

What I love

Passion, doers, ideas, big hearts, daydreaming, coffee!

What I would send to room 101

Charter holidays, middle managers, the word adequate, ignorance, bad bartenders.

Craziest thing I have done

Pushing off resigning from a job I disliked for three months because it paid the bills, I mean really?

Book I wish I had written